In December 2023, Delacon underwent a transformative shift when it was acquired by Volaris Group. This pivotal moment marked the beginning of a new era for Delacon, driven by enhanced operational alignment and a fresh strategic direction. In September 2024, Gavin Stuart was appointed as the new Chief Executive Officer, bringing with him a wealth of experience and a visionary approach to drive the company’s success within Volaris’ operational framework. This transition marked the beginning of a new chapter, characterized by enhanced clarity and a well-defined strategic direction.
A Legacy of Innovation
Founded by Michael Center in 1996, Delacon began as a bold startup with a strong emphasis on innovation and rapid international expansion. Over the years, the company established a presence in markets such as the United States, India, Singapore, and Malaysia, solidifying its reputation as a pioneer in call-tracking solutions.
However, as the business matured, the founders recognized the need for a partner that could provide long-term stability while preserving its legacy. The acquisition by Volaris in 2023 marked a pivotal shift toward focusing on core competencies. Strategic decisions allowed Delacon to reallocate resources more effectively and align with Volaris’ operational standards.
Volaris’ commitment to retaining staff and maintaining the integrity of the business was a key factor in choosing Volaris as a buyer.”
– Gavin Stuart, CEO of Delacon
Volaris: A Partner with Integrity and Vision
When Delacon’s founders sought a buyer, their primary focus was on ensuring the company’s legacy would be respected, its team retained, and its customer value preserved. Volaris stood out as the ideal partner due to its commitment to these principles. Unlike other buyers who proposed equity-share deals or plans to dismantle the business, Volaris offered a promise of stability and long-term investment, assuring the founders that Delacon would remain a strong, independent entity within the group.
Leveraging the Power of the Volaris Network
The acquisition has brought numerous benefits that have accelerated Delacon’s growth and innovation. One of the most impactful resources has been the Volaris network. Events like Quadrants have allowed Delacon’s staff to connect and share insights with peers from other companies within the group. These interactions have fostered a collaborative environment where ideas are exchanged freely, leading to cross-unit innovations. Additionally, the Volaris SharePoint portal has proven to be an invaluable tool for knowledge sharing and professional development, equipping Delacon’s team with the skills and insights needed to thrive from likeminded individuals.
Fostering Collaboration and Driving Innovation
Collaboration has been a cornerstone of Delacon’s post-acquisition journey. By engaging in open innovation with other companies within the Volaris ecosystem, Delacon has harnessed synergies that drive growth and enhance operational capabilities. These collaborations have not only strengthened Delacon as a company but have also created new opportunities for staff development, empowering employees to contribute to the company’s shared goals. Drawing on the collective expertise of the Volaris network has made Delacon a more agile and responsive organization, better equipped to meet the demands of the market.
The Volaris network has been invaluable, providing access to resources and collaborative opportunities that have strengthened our strategic direction and operational efficiency.
– Gavin Stuart, CEO of Delacon
Overcoming Integration Challenges and Achieving Operational Excellence
The integration process, while challenging, has been a valuable learning experience for Delacon. Aligning with Volaris’ metrics and operational standards required time and effort, but under Stuart’s leadership, Delacon has embraced these changes as opportunities to improve. Significant strides have been made in implementing automation and AI technologies to streamline operations, reduce costs, and improve overall efficiency. These technological advancements have not only improved Delacon’s operational agility but also fostered greater alignment between staff and Volaris’ broader objectives, creating a unified, purpose-driven organization.
Stability and Long-Term Vision
One of the standout features of Volaris’ approach is its commitment to long-term investment. This philosophy ensures stability for both staff and clients, allowing Delacon to adapt and thrive within a supportive framework. By emphasizing sustainability over short-term gains, Volaris has provided Delacon with the foundation needed to achieve measurable improvements across its core business units. This stability has been instrumental in enabling Delacon to pursue ambitious growth plans with confidence.
Poised for Future Growth
As Delacon moves forward, it is uniquely positioned to leverage the full potential of its integration into the Volaris Group. With a clear roadmap laid out by CEO Gavin Stuart, the company is focused on expanding its revenue through professional services and strategic partnerships, while continuing to drive operational excellence through automation and AI. These initiatives, combined with the ongoing support of Volaris, are set to ensure Delacon’s continued growth, innovation, and success in the years ahead.
The acquisition by Volaris has propelled Delacon into an exciting new phase of growth, with an unwavering commitment to preserving its legacy while embracing the future. With enhanced stability, a renewed strategic vision, and access to a powerful network, Delacon is on a path to achieving long-term success and making a lasting impact in the industry.
