Gold-Vision CRM, a leading provider of CRM solutions, has undergone a remarkable transformation since its inception over two decades ago. Under the leadership of Mark Vernon, General Manager, the company has not only achieved substantial growth but also found the ideal long-term home with Volaris Group.
A Legacy of Innovation and Growth
Mark Vernon began his journey with Gold-Vision CRM as one of the first handful of employees, stepping into a consultant and developer role. Over the years, he played a pivotal role in shaping the company, leading product development, transitioning the business from a licensed model to a SaaS solution, and maintaining a strong customer-centric approach. Mark’s dedication to customer-facing roles and leadership culminated in his appointment as Managing Director during the company’s acquisition by Volaris in 2023.
Under Mark’s leadership, Gold-Vision CRM achieved significant milestones, including turning around a failing North American P&L during the COVID years and fostering profitability through focused business restructuring. The company’s growth trajectory and commitment to innovation made it a prime candidate for acquisition by Volaris Group.
The Search for the Right Buyer
Gold-Vision’s founders were committed to securing a stable and growth-oriented future for the business. Volaris Group emerged as the ideal acquirer due to its buy-and-hold strategy and emphasis on talent development. Unlike other potential buyers, Volaris’ approach aligned perfectly with Gold-Vision’s vision of ongoing success for both its people and its business. Mark Vernon recalls the positive impression made by Jay Hoffman and his team during initial meetings, which reinforced Volaris as a “perfect home” for Gold-Vision.
Promises Delivered and Expectations Surpassed
Volaris promised to uphold its buy-and-hold philosophy, support business growth, and invest in talent development—commitments that have been fully realized and exceeded. The integration process was smooth and highly engaging, with in-person interactions fostering trust and collaboration. Mark and his team were particularly impressed by the emphasis on leadership development, a hallmark of the Volaris model.
All of these expectations have been lived up to and surpassed.
– Mark Vernon, GM of Gold-Vision CRM
Post-Acquisition Impact
Since joining Volaris, Gold-Vision CRM has seen numerous benefits. The company has grown its revenue by honing its focus on profitable delivery and leveraging the wealth of knowledge within Volaris’ network. Events and resources, such as the Volaris SharePoint and leadership forums, have become invaluable tools for growth. Senior leaders at Gold-Vision have rapidly advanced their skills, contributing to the company’s overall success.
Gold-Vision’s internal culture has also been enriched. A greater emphasis on staff development and well-being has strengthened the team, positioning the company as a nurturing environment for future leaders within the Volaris ecosystem. The ability to share and exchange expertise across Volaris business units has created a mutually beneficial dynamic that propels collective growth.
A Bright Future with Volaris
Looking ahead, Gold-Vision CRM is poised to continue its upward trajectory. Plans to “move to the top right” reflect a focus on scaling the business and deepening its impact. The stability provided by Volaris ensures a secure and prosperous future for Gold-Vision, its customers, and its team.
Mark Vernon highlights the “hidden benefits” of being part of Volaris, such as the opportunity for talent mobility across the group. This unique aspect fosters professional growth and opens doors for individuals within the organization to explore leadership roles beyond their current scope.
Advice to Future Sellers
For businesses considering acquisition by Volaris, Mark Vernon’s message is clear: Volaris is a true buy-and-hold investor that prioritizes the long-term success of its businesses. The focus on learning, leadership development, and operational improvement ensures that companies not only thrive but also evolve into stronger versions of themselves.
Volaris is genuinely a long-term home for a business.
– Mark Vernon, GM of Gold-Vision CRM
